Role track
Comms & Social Media Manager
You keep the candidate visible and on message, all year. Social media is a job, not a spare-time task — and this role owns it.
Who this is
The voice of the campaign online and in the community.
You own the content calendar, the candidate's channels, the meeting recaps that keep the name visible, and the year-round presence that builds trust between elections. Everything you publish traces to a message pillar, in the candidate's real voice — not a polished persona.
What you own
- The content calendar and the candidate's channels
- Meeting and event recaps that keep the name visible
- Forum and debate visibility
- Year-round PR: community groups between elections
Your curriculum
1
Communications & Social Media
Your home function. The platforms, the cadence, the content types that move people.
2
Strategy & Message
Everything you publish must trace to a pillar, in the candidate's authentic voice.
Your first week
- Claim and brand the channels.
- Build the content calendar around the message pillars.
- Set the posting cadence and the candidate's real voice.
- List community groups and leaders to get in front of — start outreach.
- Set up the post-event recap habit.
Your tools
- Content calendar template
- Meeting-recap template
- Forum and debate prep kit
- PR target list (community groups, media contacts)
- Social volunteer onboarding guide
Ready to own the message?
Tell us what you are drawn to and we will connect you with the right campaign.